SEO FAQs

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Do I Really Need SEO?
yes, yes you do. Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.
How Does SEO Work?

Search engines look at 3 primary factors when trying to understand all of the websites in their index: Authority, Relevancy, and Crawlability.

How Do I Improve My Website’s Authority?

he best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site. Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.

So what happens when I pay for ads on a website? Isn’t that the same thing?

Not exactly. Buying links is fair game IF you buy “nofollow” links – links that don’t pass page authority. The backlinks that will most help your rankings are called “dofollow” links. Both help your search rankings. However, dofollow links are much more impactful.

How Do I Improve My Website’s Relevancy?
Google has said for years that the most important single factor to them is high quality content. Now more than ever, they have the ability.
How Does Off Site SEO Work?

Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell pizzas, make it easy for Google to understand that your website is about pizza.

Can People Find My Site On Google Right Now?
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up.
What Parts of SEO Should I Focus on First?

Our best advice here would be to talk to our SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.

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